World music is extremely difficult to clearly define as it could mean and has been argued to be two completely different things. Firstly, world music could be popular music due to its global exposure and popularity. Popular music tracks are commonly spoken in English due to the two music dominating countries being the USA and Britain. The most widely spoken language in the world is English, therefore for a song to truly penetrate global markets and become a profitable investment for record companies it must be expressed in English and then translated thereafter.
On the other hand, world music is not popular music but traditional music produced by indigenous musicians whom express sounds from their regions culture. In music stores the world music section is a mix of music from non-English spoken countries. The sounds produced are learnt from decades of artists, the instruments used are indigenous, unique and provide diverse rhythms that are far from the norm. World music could simple mean ‘music of the world’.

