Sunday, 21 March 2010

Are blackness and whiteness useful concepts in the study of popular music?


It can be argued that each genre has a target audience, many of which aim at a particular race. However there is a vital floor with this approach, each person has different taste of music and availability via technology enables genres to branch to different races. Stereotypical black music could be Rap or Hip Hop, yes the genre is predominantly black however one of the leading artist is white (eminem). The same can be said for Rock music, a genre is targeted at white audiences but derives from Blues and black artists.
Pop music is targeted at the masses, to appeal to the masses all races must come into consideration. “ Pop music has always deepened upon the interaction between white and black tradition” (David Hatch). Popular music genres get influence from other genres, by doing so sounds from a particular race are now integrated together to appeal to a large audience and maximize profits for the record label.