NME Magazine

NME is renowned for its ‘voice of youth’ in the 70’s and 80’s, representing music, fashion and image against the norm. The magazine has had to change with the decline of readership, it now provides the in’s and out’s for the indie music industry. quirky reviews of gigs across the UK, fashion know how and interviews with the old and new feature in every issue.
With its thin rough paper pages, its fair from a glossy magazine with adverts of music events rather than high-end clothes. As it attempts to divert away from mainstream, commercialised bands suddenly appear when a new album is released or they stick with the well known. However it wouldn’t be profitably to go completely individual with such high competition. NME is still an enjoyable magazine to reead but has now become a small fish in a big pond.